Premium spirits drinkers are increasingly seeking ¨something¨ that feels unique and worth savoring. Tequila, often associated with casual or party settings, has the potential to be reimagined as a refined choice for curated moments and sophisticated tastes.
Tequila Avión breaks convention with meticulous attention to process and quality and is designed to inspire exploration. This project invited audiences to discover new tastes, recipes, and elevated experiences that showcase the brand’s premium range, from Silver to Extra Añejo.
I collaborated as a Co-Director to bring this vision to life through visually rich, social-first storytelling. The branded video highlighted the craftsmanship and sophistication of Tequila Avión while inviting audiences to explore its versatility, sparking curiosity and engagement on media platforms, among consumers seeking a more elevated tequila experience.