Bella, for Target.
People love to cook, but modern life often leaves energy off track. From quick weekday meals to weekend cooking rituals, home cooks across cultures are constantly looking for simple ways to elevate their everyday experiences. A kitchen tool isn't just a product; it's a companion in people´s daily routines.
Beyond
basic
rice
Beyond basic rice
More than just rice.
The rice cooker reveals a universal truth: rice is found in food courts, family kitchens, and fine-dining traditions alike. The concept was built around the sophistication of simplicity: one device, countless culinary possibilities. Using food storytelling to reflect the versatility of Bella´s kitchenware.
I collaborated on this project as a Creative and Director; it was part of Bella's launch campaign in Target stores and was amplified across digital platforms through an engaged audience. Bella's product line expanded to Amazon and later incorporated seasonal items.