When life gives you lemons...
For a generation that values spontaneity, the best nights aren’t overplanned; they unfold naturally with the right people and the right energy. Tequila Olmeca, with its bold flavors and vibrant spirit, embodies the unfiltered moments that turn any gathering into a celebration.
Celebrate the unexpected. Olmeca is the spark that transforms ordinary nights into unforgettable ones. Showcasing its premium heritage, volcanic-soil-grown agave, and vibrant character, this project content captured Olmeca’s playful, loud, and authentically Mexican energy: whether in shots, long drinks, or inventive cocktails.
As a Co-Director, I shaped a visually dynamic, high-energy social-first narrative that brought Olmeca’s personality to life. The piece blended nightlife visuals, authentic interactions, and cultural cues to connect with audiences.