First Media.
In today’s fast-paced world, many view cooking as a time-consuming task, yet there’s a universal desire to make meals enjoyable and memorable.
So Yummy, as a global food media brand, taps into the need for quick, engaging, and visually appealing culinary inspiration that resonates with a diverse audience. By leveraging bite-sized, top-down video formats and clever food hacks, So Yummy makes home cooking approachable, fun, and rewarding for everyone
So Yummy redefines culinary content by blending stunning visuals with practical, easy-to-follow recipes and food hacks. The brand’s signature top-down videos showcase mesmerizing cooking processes, highlighting every texture, color, and flavor to inspire creativity in the kitchen. From healthy meals to indulgent desserts, So Yummy’s content is designed to spark joy, simplify cooking, and integrate shoppable brand partnerships, making it effortless for viewers to bring recipes to life.
As a Creative and Director at First Media, I shaped dozens of projects for So Yummy, guiding each from insight to final cut.
I developed tabletop concepts, crafted dynamic sequences, and placed food at the heart of every story, ensuring every visual captured the vibrancy of textures, colors, and flavors.
My work delivered engaging content that resonated across So Yummy’s social media platforms, 24/7 TV channel, and website, inspiring millions to embrace cooking with confidence and creativity. Driving both inspiration and action for viewers.
Visual projects to be bitten in all media platforms.
63 M+ followers
63 M+ followers
283M+ Monthly views
283M+ Monthly views
12.4M+ Monthly engagements
12.4M+ Monthly engagements
