Turning points.
Every story of change begins in silence. With doubts, fears, or longings that often remain unseen.
Coaching enters at that fragile moment, turning hesitation into clarity and hope. These four fiction-inspired, cinematic episodes capture those quiet, transformative sparks, showing that behind every coach is the possibility of a new beginning.
As a Creative and Director, I collaborated in shaping this project into an emotional journey that merged storytelling with purpose. The result was a series that not only enriched ICF’s social media platforms but also deepened the conversation around coaching. By blending cinematic craft with authentic stories, we gave form to a campaign that reminded us of coaching’s role in building a thriving society.
For decades, the International Coaching Federation has set the gold standard in professional coaching. Its vision extends further: coaching is positioned as a cornerstone of a society that inspires, evolves, and thrives. It catalyzes a global community, unlocking human potential by empowering coaches worldwide.