FIZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Thinking about bubbles is thinking about play.

They fill glasses, conversations, and shared moments with a sense of anticipation.

Bubbles are movement, energy, and sensation.

They are the tingling feeling that transforms a simple sip into a multisensory experience.

This campaign was built around "Fizz" the sound, feeling, and personality of Pepsi's extra bubbles,

a playful onomatopoeia that captures a sensation.

Through digital storytelling, the work explored how something as simple as carbonation

can become a sensory language of its own: one that feels vibrant, social, and full of life.

I collaborated on this project as an Associate Creative Director,

helping develop digital campaigns for Pepsi Extra Fizz across Mexico.